If you take a look around when you are out shopping, grabbing some lunch or relaxing in the park on a sunny day, you will see many of the people around you with their heads down and smartphones in hand. While some might be reading an interesting book or answering an email, chances are, most of them are on social media. Whether it is Facebook or Instagram, Twitter or Pinterest, people all over the world are spending more and more time on social media networks.
Why should you care? As a business owner, you should see everyone as a potential customer and if everyone around you is on social media, shouldn’t you be too? If your business doesn’t have a social media presence you could be missing out on thousands of customers and a large amount of sales as well.
Over 82% of business owners are on some form of social media network and they are using social media to grow their business and succeed in their market. How can social media help you grow your business? Let’s take a look:
How Social Media Can Grow Your Business
Introduce the world to your business- social media can introduce your business to potential customers all over the world. Many people learn about new products from their social media pages and this is one way you can grow your business and gain new customers.
Better customer service through social media- by opening up two-way communication between you and your customers, you will find that your customer service ratings will be much higher and your customers will be much happier.
Social media is cost-effective- businesses can save money by marketing their products or services on social media because, in many cases, the ads are either low cost or free. Factor in the amount of people you will reach with your ad and you have a social media marketing solution that can grow your business today.
Everybody uses social media- well, maybe not everyone, but a large percentage of adults are on social media and they use it for their daily news and to find new businesses to shop at.
Social media can be used anywhere- social media is everywhere. Your potential customers are using social media on their smartphones and other mobile devices and many of them are making purchases directly from social media networks. This makes social media especially important for small businesses and startups as they can affordably get their products in front of a targeted audience who has the ability to purchase those products from anywhere in the world and at any time, day or night.
If you are considering boosting your social media presence and want to learn more, contact Conquering Business today!
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